brand discovery call

Name

First Name

Last Name

1. What is the core mission of your business?

This helps you understand their purpose and values, laying the foundation for brand messaging.

2. Who is your ideal customer, and what problem are you solving for them?

This question clarifies their target audience and what drives people to engage with their brand.

3. What do you want people to feel when they interact with your brand?

Understanding the desired emotional connection can shape visual identity and brand voice.

4. How do you currently stand out from competitors, and what makes you unique?

This reveals their unique selling proposition and any gaps in positioning.

5. What are some brands (inside or outside your industry) that you admire and why?

This gives insight into their aesthetic preferences and brand inspirations.

6. What are your top goals or priorities for your brand in the next year?

This helps align your design and strategy with their short-term business objectives.

7. What challenges have you faced in building your brand so far?

Understanding obstacles they’ve encountered can guide your strategy to address these pain points effectively.

8. If you had to choose three words to define your business, what would they be?

This helps clarify the essence of their brand, providing keywords that capture their core identity.

9. What three words would you use to describe the voice or personality of your brand?

This question gives insight into their desired tone and style, guiding the brand’s voice and visual consistency.